Mr Levi Lapper Morse – the end of an era

The re-imagined story …

The store closed the day of Mr Levi’s funeral, as a mark of respect. That kind of thing seldom happens now, but things were different in those days.

I had only just started work at Morse’s in the summer of 1913. Drapery assistants worked a long day and as a new, young apprentice I was called upon to do the more menial tasks as I learned my trade. I remember doing a lot of dusting.

Morse’s had begun as a small draper’s shop in Stratton St Margaret, opened by Mr Levi’s father Charles, more than 50 years ago. It was Mr Levi who opened the Regent Street store where he proudly announced that you could furnish your house ‘cheaply and well.’

I often wondered how much of his own stock he used to furnish his big old house at The Croft where he entertained his political friends and held the large Primitive Methodist conventions. My mum told me not to let the manager at Morse’s hear me speak like that as I would soon get my marching orders.

The staff were gathered together when the announcement of his death was made earlier that week. Many were moved to tears. I hung my head but to be honest I didn’t know him, his days of calling into the store and overseeing the business had long passed. We opened late that day, after we dressed the store in black, trimming last used when the old Queen died.

That week in September everyone spoke about Mr Levi in hushed, reverent voices. I wondered if he was really that well liked, or whether this was just the ‘old order’ speaking; those who touched their forelock when the squire drove past in his carriage.

The end of an era, people said. At 16 you don’t really appreciate what that means. But a year later the world was at war. Nothing was ever the same again.

The facts …

The remains of the late Mr Levi Lapper Morse were laid to rest at Swindon Cemetery on Saturday, when nearly 5,000 people witnessed the last rites.

The Cortege, on leaving The Croft, proceeded to the Regent Street primitive Methodist Church. It was headed by a posse of police under Inspector Winchcombe. Then followed the borough magistrates and the Mayor (Mr J.J. Shawyer). The deputy mayor (Mr G. Brooks), and the Town Clerk  (Mr R. Hilton). Most of the members of the Corporation and representatives of the principal public bodies brought up the rear of the first portion of the procession. Two carriages laden with beautiful wreaths proceeded the handbier, on which the coffin was laid.

An imposing spectacle was made by the male and female employees of Mr Morse’s business, who came immediately behind the carriages conveying the family mourners. Next were the representatives of religious bodies, and finally about 200 friends and acquaintances who had attend to pay their last tributes of respect.

Besides the family wreaths were tributes from Sir William and Lady Hartley, the members of the Swindon Primitive Methodist circuits, the North Wilts Liberal Association, Members of the second Methodist circuit quarterly meeting, the business staff etc.

A Friend’s Tribute

An impressive panegyric was delivered by the Rev T.M. Pinnock, who described the late alderman as ‘my faithful and true friend for 40 years.” Speaking with evident emotion, the reverend gentleman referred to Mr Morse’s generosity to the Church both locally and in the connexion generally. Without him it would have been impossible for their church in Swindon to be what it was that day. Reference was also made to Mr Morse’s unobtrusiveness and natural business talent, which latter quality he made of immense serve to the Church. “He never forsook the friends of his youth,” added the speaker, “and he died fearing God. He sought to make God’s will the rule of his conduct, God’s service the joy of his heart, and God’s glory was the aim of his life.”

Another brief but earnest tribute was given by the Rev J.D. Thompson (general committee secretary), who said the sympathy of Primitive Methodists all over the country went out to the bereaved.

During the service the hymns “O God our help in ages past” and “Rock of Ages” were sung.

A cordon of police had been drawn round the chapel, on the west side of which was the grave, lined with the deceased’s favourite flowers – red roses – and many other beautiful blooms. Large and sympathetic crowds witnessed the final rites, conducted by the Revs. J.D. Jackson and J. Dobson.

A memorial service was conducted by the Rev T. Mostyn Pinnock (formerly of Swindon), at the Regent Street Church on Sunday night.

Extracts from The Wiltshire Times Saturday published September 20 1913